As Chief Marketing Officer, Rathin Sinha is responsible for all marketing efforts for NaviSite, including brand development, communication, product marketing and design-execution of ROI driven on-line and off-line marketing programs for lead generation, demand creation and brand awareness. Rathin brings over twenty years of experience in marketing and eCommerce with a proven track record of growing high-tech, web-centric businesses. Prior to joining NaviSite, he served as General Manager of eBusiness at Monster.com, where he built and quickly expanded the direct to customer business unit, tripling its revenue in less than four years. Earlier he was a Vice President of Marketing for Standard Register and held eCommerce, strategy and product leadership positions at FedExKinkos, Mitchell Madison Group, and Honeywell respectively. Rathin is a frequent speaker and contributor to the online and direct marketing communities. |