The group's principal activity is to operate theatres. The group derives revenues primarily from admissions and concession sales. The group generates additional revenues from electronic video games located adjacent to the lobbies of certain of the group's theatres, vendor marketing programs, on-screen advertisements, rental of theatres for business meetings and other events generated by regal cinemedia, which is an affiliate of the group. The group operates solely in the domestic market. At 01-Jan-2004, the group operated 935 screens in 120 theatres in 21 states with over 46 million annual attendees.
