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William I. Agush drives global marketing strategy and innovation at Gomez from the firm's Lexington, Mass.-based headquarters. He is responsible for corporate branding, company and product positioning, market research and analysis, marketing programs and events, corporate and marketing communications, and public relations. With more than 25 years' experience in technology brand positioning and international marketing communications, Agush has established and elevated several notable technology brands during his career, including PictureTel Corp., Global Knowledge Network and Marketsoft. Most recently, Agush was founder and managing director of Brandshake Worldwide, a marketing and communications consultancy specializing in positioning, web development and brand strategy for mid-stage growth companies in software, online services and education services. Agush has deep experience ascertaining customer needs, positioning brands and executing consistent messaging across marketing programs to drive awareness and category leadership. Most recently at Gomez, following an extensive customer and market research initiative, Agush lead the repositioning of the company to the new market category of web experience management. | 