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Wallace Snyder, 65, American Advertising Federation (AAF) President & Chief Executive Officer, has served as a Member of the Valassis Board of Directors since January 2008 where he is an Audit Committee Member. Based in Washington, D.C., Snyder serves as the AAF’s chief spokesman and keeps well informed on advertising industry issues. Representing nearly 50,000 members including 130 corporate members, 210 local ad federations and 210 college chapters Snyder often testifies before federal and state lawmakers on issues of importance to the advertising industry. He also serves the industry as a board member of several national organizations, including The Ad Council, the Advertising Educational Foundation and the National Advertising Review Council, which oversees advertising self-regulation. Prior to joining the AAF, Snyder was associate director for advertising practices at the Federal Trade Commission’s Bureau of Consumer Protection, where he served as principal adviser to the FTC on advertising issues. Snyder also served as the FTC’s liaison officer to the Food and Drug Administration and worked on a number of congressional proceedings involving the FTC. A 16-year veteran of the FTC, Snyder joined the Commission as a trial attorney and was involved in litigation for a variety of cases. Before signing on at the FTC, Snyder spent two years as an officer in the US Army. Snyder is a graduate of the University of Iowa, where he was elected student body president, and received his Juris Doctor degree from the University of Iowa College of Law. He is a member of the bar of the District of Columbia. | 