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Walker Smith, Ph.D., provides thought leadership, strategic vision, business planning and comprehensive oversight to the Yankelovich MONITOR, the longest-running, most in-depth study of consumer value and lifestyle trends available anywhere. Walker is co-author of the following books: Generation Age-less: How Baby Boomers Are Changing the Way We Live Today And They re Just Getting Started (2007) Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity (2005) Excerpted in many venues, including AdAge Point, Brandweek, Direct and Marketing Management magazines Life Is Not Work, Work Is Not Life: Simple Reminders for Finding Balance in a 24/7 World (2001) A collection of short essays and personal reflections on work life balance picked by The Wall Street Journal as one of the 10 best work life books of 2001 Rocking the Ages: The Yankelovich Report on Generational Marketing (1997) A highly regarded assessment of generational marketing strategies Described by Fortune magazine as one of America's leading analysts on consumer trends, Walker is a much-sought-after speaker and authority on social trends in America whose quotable insights appear regularly in the national media and business press. He hosts a weekly commentary called City Views for Smart City, a public radio show about cities and community life broadcast by WKNO-FM in Memphis. His columns appear regularly in Marketing ManagementMedia magazines. In 1998, American Demographics magazine published a cover story about Walker and his ideas and insights. Before joining Yankelovich, Walker was director of research for DowBrands, Inc. For 14 years, he was a summer lecturer at the annual School of Marketing Research at the University of Notre Dame. He is a director of Premiere Global Services, a member of the Board of Advisors for the School of Journalism and Mass Communications at the University of North Carolina at Chapel Hill and a director of the American Marketing Association Foundation. He is a past vice president of the marketing research division of the American Marketing Association. Walker holds three degrees from the University of North Carolina at Chapel Hill, including a Ph.D. in mass communication research. He was the commencement speaker for his alma mater s 2005 Graduate School Doctoral Hooding Ceremony. | 