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J. Walker Smith is the President and a director of Yankelovich, Inc., a leading market research company specializing in database marketing solutions and consumer lifestyles consulting. Smith is a recognized authority on marketplace trends and consumer buying motivations and he is regularly quoted in Newsweek, Fortune, the New York Times, the Wall Street Journal and USA Today. He is the co-author of Rocking The Ages: The Yankelovich Report on Generational Marketing and Life is Not Work, Work is Not Life: Simple Reminders for Finding Balance in a 24-7 World.Smith previously served as Partner and Head of Yankelovich Monitor from September 1995 until May 1999, and as Senior Vice President and Managing Partner of Yankelovich's Atlanta, Georgia office from 1991 until September 1995. He currently serves as a member of the board of the American Marketing Association and the board of advisors for the School of Journalism and Mass Communications at the University of North Carolina at Chapel Hill. Smith previously served as director of Cyber Dialogue (n/k/a Fulcrum Analytics) and as a member of the board of advisors of Screen4Me Corporation and A.C. Nielsen Masters in Marketing Research Program. | 