Ginny brings Trainor Associates and its clients the benefit of more than 20 years of professional experience in media planning and account management.



Her broad expertise encompasses an intimate practical knowledge of major audience and media measurement applications as well as an in-depth understanding of the analytic formulas upon which they are based. In addition she brings the firm research and development of new audience reach with New Media including web, podcasting and blogging. Working as both a hands-on planner and media manager, Ginny’s strategic insight has proven a uniquely valuable asset to independent agencies and broadcast outlets alike, as well as major media corporations such as ClearChannel Communications, NexStar Broadcasting, and others.



Ginny’s management responsibilities include supervision of all client media budgeting, planning, buying, auditing, and post-buy reconciliation, as well as oversight of annual client media expenditures throughout the year. She also maintains all relevant audience and media planning software, working with the Manager of Information Services (MIS) to ensure that the most current and effective technology is being utilized in service to the firm’s clients.



She holds a BS in Communication Studies from the State University of New York College at Oswego, and is currently pursuing her Master’s in Advertising at Syracuse University.