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As vice president of sales for Asia including Russia Africa and the Middle East Mieres is responsible for the continuous regional success and penetration of National Instruments in test control and design.
Since joining NI in 1988 as an applications engineer Mieres has been instrumental in opening many of the company’s international branches and generating double-digit growth outside the United States for more than a decade. His leadership helped NI grow international sales from less than 30 percent of worldwide revenue in 1988 to nearly 60 percent today.
In 1989 Mieres took on an international sales engineer role providing pre- and postsales support to branches and distributors as well as planning and executing marketing and sales plans in emerging markets. In 1990 he expanded his role as international sales manager by personally launching new NI operations in North and South America Europe and Asia.
In 1999 he focused on Asia as international sales director responsible for all branch sales in the region and added responsibility for Japan’s sales in 2003. Mieres engineered a successful reorganization of the Asian branch management resulting in sustained revenue growth and employee success.
In his current role Mieres focuses on finding geographic and market expansion opportunities in the Asian African and Middle Eastern regions. He is actively involved in driving continuous virtual instrumentation adoption and the long-term NI vision of graphical system design which gives engineers and scientists more flexibility when developing test systems through software-defined measurement hardware.
Mieres is also devoted to working with academia and continuously promotes graphical system design and the use of NI software and hardware platforms for education. This effort encourages the next generation of engineers and scientists to innovate and prepares them to be competitive and productive upon graduation.
Prior to joining NI Mieres served as a senior field engineer for Schlumberger in Singapore Indonesia and Thailand. He also worked as a research assistant for IVIC in Venezuela. He holds bachelor’s and master’s of science degrees in electrical engineering from Simón Bolívar University in Venezuela and Stanford University respectively. | 