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Profile of Vicki Mendelson
 

Vicki Mendelson

 
Exec. VP, MD - OptiMedia USA
 
Vicki Mendelson Email :
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Company Name : OptiMedia USA
 
Company Website : www.optimedia-us.com
 
Company Address : 375 Hudson St.
7th Fl., New York, NY,
United States,
 
Vicki Mendelson Profile :
Exec. VP, MD - OptiMedia USA
 
Vicki Mendelson Biography :

Career Information:

Began career in marketing research and shifted quickly to the world of advertising focusing on strategy and management for several packaged goods marketers Pfizer, Smith Kline Beecham, Dole, and Kraft. Agencies included Grey, Bates.

Repositioned and launched multiple cable networks including Showtime, A&E, History, AMC and Discovery Communications.

Led agency team in 1999 when Discovery Networks was named cable marketer of the year.

Winner of Bronze Effie in 2005 for Whirlpool cause marketing effort.

Winner of 2006 Media Week Media Plan of the year for "Best Use of National Broadcast" for Ambien CR.

Currently, oversees 25+ Sanofi-Aventis direct-to-consumer and professional brands.

 
Vicki Mendelson Colleagues :
Name Title Email

Antony Young

Pres. - Optimedia International Please login

Frank Friedman

Sr. VP, Head - Local Broadcast Please login

Greg Kahn

Sr. VP, Strategic Insights Please login

Keith MacKay

Sr. VP, Strategic Communications Dir. Please login

Andrea Redniss

Sr. VP, MD Newcast @ Optimedia Please login


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