|
Niki Fielding, a recognized new media expert and an enthusiastic leader with a vision for the next thing. Niki is frequently asked to speak on topics relating to the Internet as search marketing and the evolution of new media as a marketing communications platform. DBE is Niki’s second company. She co-founded her first, United Multimedia (UMM) in 1995 after nine years of increasing responsibility and success in Dow Jones/The Wall Street Journal’s interactive media division. UMM produced the award-winning career exploration series for teens, FutureScan, as well as marketing and e-learning programs for clients including Educational Testing Service, Merrill Lynch, Prudential, A&P Food Stores, AT&T, McGraw-Hill, and Dow Jones. UMM’s success caught the attention of Princeton Partners, Inc., a brand marketing firm interested in expanding its capabilities in e-marketing and Web development. Niki sold UMM to Princeton Partners and ran it as the agency’s interactive division, with her as its president, from 1998-2001 with revenues increasing significantly during that time. Brands the division helped include recognized players such as ClearPlanTM Fertility Monitors and Pregnancy Tests (a division of Unilever), PSE&G, Merck, Atlantic Health System, and The Wall Street Journal. In 2000, Niki was promoted to Chief Marketing Officer for Princeton Partners and drove the acquisition of several key clients for the agency that sent its profits soaring. But interactive marketing adventures called, and Niki saw increasing opportunities emerging in the newly forming arena of search marketing. In January of 2002 Niki formed Digital Brand Expressions with the mission of building a premier search marketing agency focused on delivering search-based solutions to Fortune 1000 companies and other organizations for which delivering buyers via the Web was a necessity. Under her direction, DBE has grown year over year, receiving exceedingly high satisfaction marks from clients, employees, and alliance partners, all of whom enjoy their relationships with this values-driven organization. | 