As the vice president of marketing at StoredIQ, Ursula is responsible for the company's marketing direction and initiatives, including brand strategy and positioning, demand generation, communications, and product and channel marketing. Prior to joining StoredIQ in 2007, Ursula served as vice president of marketing for Neverfail Group, where she managed the strategic launch of the company's brand in the United States. Under her marketing direction, Neverfail became a leading provider of high availability, disaster recovery, and data protection solutions. Prior to Neverfail, Ursula was a consultant assisting companies to successfully accelerate their business growth; clients included NOP World subsidiaries, Symmetrics, Neverfail and Journee Software. Ursula has also served as marketing director for 724 Solutions and TANTAU Software, and played a key role in 724 Solutions' acquisition of TANTAU and subsequent successful integration process. Ursula previously held marketing management positions with IntelliQuest, National Instruments, and Ariel Communication/Miller Freeman.