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Mr. Tzvika Friedman was appointed Alvarion’s Chief Executive Officer in October 2005. Beginning in 2000 with Floware and continuing in Alvarion as President and Chief Operating Officer, Mr. Friedman has been responsible for a myriad of facets in the company's daily management, including R&D, operations, sales, marketing and customer service. He has been the driving force behind augmenting these activities in a company undergoing transition of consolidation from two companies, and subsequent acquisitions and incorporations of product lines of Innowave and Interwave. In the previous years, he filled roles as Corporate Vice President and General Manager of the Next Generation Telephony and DCME division of ECI Telecom and as Vice President of Marketing and Sales of ECI Telecom's SDH division. Mr. Friedman earned a bachelors and masters of science in electrical engineering summa cum laude from Tel Aviv University and also graduated with distinction with a masters in science from the Sloan Program of Management from the London Business School. | 