Trum Van Middlesworth is Obian's Sr. Vice President of Sales & Marketing. In this role, he is responsible for the development of Obian’s go to market strategy for both compliance and collaborative based products. His responsibilities include management of the direct sales force as well as development of distribution channels through software providers, services providers and consulting organizations. Before coming to Obian, Trum was VP of Sales for Bitpipe, where he developed the initial sales force for the core syndication service and then launched the Analyst Direct competitive Information portal for major IT companies. Prior to Bitpipe he was VP of Sales for HST, Inc. a supplier of computer based training to the hospital community. Before moving to Boston he was the Regional Manager for Xerox Learning Systems in Vancouver and began his sales career with IBM in Edmonton Alberta. Trum majored in marketing and accounting while attending the University of Manitoba’s Faculty of Administrative Studies.