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Trina Roffino is Vice President in the Millsport-Dallas office where she oversees brand-building activities, including sports, entertainment, and cause marketing, for Millsport's Frito Lay client. Roffino leads the Frito Lay account team representing Lay's, Tostitos, Doritos, Cheetos, SunChips, Fritos, Flat Earth, and Rold Gold.
With more than 12 years of brand marketing experience, Roffino has developed strategy and led initiatives for a number of major brands, including GM, Frito Lay, PepsiCo, Quaker, Tropicana, Toyota, Nissan, and Office Depot. In addition, she has managed integrated partnerships with major properties in the areas of sports and cause marketing, including NASCAR, NFL, NCAA, Komen Race for the Cure, Habitat for Humanity, and the Make-A-Wish Foundation.
Prior to joining Millsport in 2000, Roffino served as a marketing manager at Interstate Batteries managing strategic growth initiatives through the company's extensive distribution network utilizing NASCAR and NFL properties. Before that, she served as an account executive around motorsports and collegiate athletics.
Roffino is an active community volunteer serving with the SPCA, Children's Speedway Charities, and Christmas for All. She is also active in equine activities working with the American Quarter Horse Association and Habitat for Horses.
Roffino earned a bachelor's of arts degree in political science from the University of California at Los Angeles. | 