Trevor Edwards leads and drives the global brand management strategy for the NIKE brand and the Nike, Inc. subsidiaries. He oversees all brand management functions, including advertising, sports marketing, brand design, entertainment, communications, digital, brand content, events, and retail marketing on a global basis.
He also oversees the company’s category management organization announced in August 2006. The change is designed to strengthen alignment of the Nike brand with geographic growth opportunities and core global product categories and consumer segments. It reflects Nike evolution from a product-driven business model supported by brand initiatives to a consumer-focused organization driving profitable growth through global category management of core business segments.He resides in Portland, Oregon with his wife and their twin sons. |