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Tony Spaeth's expertise in using identity as a corporate leadership and marketing tool is internationally recognized, with over 40 years and an impressive roster of Fortune 500 clients, including directing teams that produced such corporate brands as Pfizer, Dow Jones and Eastman Chemical. His specialties include: clarifying strategic vision through identity, diagnosing corporate and product identity needs, corporate positioning and brand platforms, and nomenclature systems and name development. Starting at pioneering identity firm Lippincott & Margulies, Tony contributed to the industry's formative years, later provided marketing and brand management and consulting for American Home Products, NW Ayer advertising, and others. He served as corporate vice president and director of marketing of several Citibank business units, before establishing his independent identity advisory firm.Tony has lectured for Harvard Business School, Design Management Institute, and other professional audiences, has written on identity for The Conference Board, Adweek and others, and maintains an identity website widely viewed as a global information resource and teaching tool. He studied architecture at Princeton and received his MBA from Harvard. | 