Tom has 25 years of automotive research experience, delivering strategic brand and communications insights through the development of innovative quantitative and qualitative research techniques. For most of his career, Tom was Research Manager at BBDO Detroit. He was responsible for strategic brand and new vehicle positioning research for Chrysler, Dodge, and Jeep. He also worked extensively with agency creative directors to enhanced marketing and communications strategies. Most recently, Tom worked at an event measurement company where he evaluated the role of experiential marketing on automotive prospects. Tom holds an MBA in Marketing from Case Western Reserve University and BA in Economics from Oakland University. |