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Zeal and expertise are the hallmarks of Tom Lyons, which have made him preeminent in the area of revenue enhancement in the hospitality industry. In his post as Lodging Hospitality Management, he is in charge of enhancing the overall revenue of hotels by building transient and group business. His responsibilities include forecasting and managing web distribution channels for all LHM properties.As Director of Revenue Management for Starwood Hotels and Resorts-Sheraton St. Louis City Center-he opened the property and steered it to leadership in Downtown occupancy in 2003. Lyons impressively directed the Starwood Texas and St. Louis region in Revpar percentage change in hotels including Westin St. Louis, Houston St. Regis, Westin Stonebriar Resort, La Cantera Resort, Westin Houston Galleria, Sheraton Marketplace.As a member of the Starwood Revenue Advisory Board, Lyons implemented new technology for Starwood and created two best practices that have been implemented by Starwood North America. He achieved recognition with Lodgian Hotels, when he took a struggling venue to positive Revpar changes consistently during a six month tenure. Tom Lyons' keen grasp of revenue building potentials and his fulfillment know-how make him a significant asset to the executive team at Lodging Hospitality Management. | 