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Tom Collinger serves Nimblefish as an advisor, leveraging his extensive experience in direct marketing and integrated marketing communications. Collinger joined Northwestern's graduate IMC program in January 1998, after ten years at the Chicago-based Leo Burnett Company. At the agency, Tom served as Senior Vice President of Direct and Promotion Marketing, working with such companies as Disney, Hallmark, Oldsmobile, Kellogg, and McDonalds. During this period, the agency grew their Integrated Marketing approach, and billings in Direct Marketing, to over $200 Million. Prior to that, he served as Vice-President, General Manager of Ogilvy & Mather/Direct's Chicago office, and as General Manager of Ayer Direct/Chicago. Prior to this, Tom developed a start-up business, which he subsequently sold to Time-Life Books, Inc. Collinger is a regular lecturer at universities, and numerous associations, including the DMA, AMA, CADM, New York Direct Marketing Association, and others. In 1990, Target Magazine named him one of the Forty Most Influential Direct Marketers under 40. Collinger is also a published writer, contributing a chapter in: Direct Marketing Beyond the Year 2000, as well as articles in AdAge, Adweek, Direct Magazine and DM News. He also serves on the Editorial Board of The Journal of Consumer Marketing. | 