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Tim Westerbeck is an expert on branding and marketing strategy. He has provided strategic marketing and branding counsel to a blue-chip list of leading global corporations and nonprofit organizations, including the University of Chicago Graduate School of Business, Stanford Law School, the American Medical Association, Yale School of Management, Duke University, the Graduate Management Admission Council, UCLA, The Robert Wood Johnson Foundation, the John D. and Catherine T. MacArthur Foundation, CNA Insurance, Kellogg Graduate School of Management, and the Corporation for Public Broadcasting.Prior to joining Lipman Hearne, Tim was for 10 years president of Westerbeck Communications, a national brand marketing consulting firm based in Chicago. The firm was acquired by Lipman Hearne in 2002. Prior to that, he served as a senior consultant at a national marketing consulting firm, designing communications and development strategies for colleges and universities. He also served as the National Media Marketing Coordinator for the University of Iowa, providing media relations counsel to more than 20 academic divisions, including the College of Business Administration and the Office of the President.Tim began his career as a professional journalist, working as a major-market television news reporter for an ABC News affiliate. He writes and lectures on marketing strategies and is frequently quoted on marketing issues in major media, including The New York Times, FORTUNE, Crain's Chicago Business, The New Republic, Knight-Ridder News Syndicate, and many others. Tim is a regular contributor to Biz Ed magazine, the global publication on management education published by AACSB International. He was designated a CASE (Council for the Advancement and Support of Education) Faculty Star for his presentation on branding at the 2002 CASE International Assembly. He serves on the Professional Advisory Board of the School of Journalism and Mass Communication at the University of Iowa. | 