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For more than 30 years Tim Litle has played a major role in the growth and evolution of direct marketing. In addition to his numerous operational and technical innovations, his founding of the original Litle & Co. helped pave the way for the broad acceptance of credit cards within the catalog and direct marketing fields. Litle is an active member of the Direct Marketing Association (DMA). He is currently a member of the board of the Direct Marketing Education Foundation. Formerly, he served as a member of the Board of Directors of the DMA, as a member of its Executive Committee, as the founding member of its Privacy Task Force, as Chairman of its Committee on Ethical Business Practice, and in many other capacities.A frequent speaker at industry functions, Litle has been called upon by the International Organization for Economic Cooperation and Development (OECD) to discuss cross-border marketing, as well as by the White House during hearings on privacy issues. The original Litle & Co. was featured twice in Inc. Magazine’s list of the 500 fastest growing private companies, and Tim has been honored with many entrepreneurial awards, including a DMA Gold Echo Award for his countless contributions to the Direct Marketing Industry. In 2005 Tim was inducted into the Direct Marketing Association Hall of Fame. | 