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Thomas N. Barreca has served as Executive Vice President, WWE Digital, an internal development and new product unit created to leverage the company’s existing Intellectual Property, acquired content and infrastructure assets, since July 2005, and before that he was SVP, WWE Enterprises, from July 2003.
WWE Digital currently comprises WWE’s growing, scalable and worldwide digital businesses, including Broadband (wwe.com and other sites), Mobile and new Set Top Box (STB) products, such as video on-demand (VOD), SVOD and IPTV. In 2003, WWE launched its award-winning subscription service, WWE 24/7 OnDemand, along with companion transactional and Spanish-language VOD products. This SVOD offering is now available to most VOD-enabled households in North America through cable, satellite and telephony providers, and has started gaining international distribution in Europe and Asia. Throughout 2005-2006, WWE has steadily built its flagship site, wwe.com, to maximum profitability and record-setting traffic levels that topped 14 million monthly unique users worldwide in the last fiscal year. In 2006, WWE is pursuing a very aggressive strategy to tap the growing mobile and alternate device marketplace, creating a deep slate of dedicated, made-for-mobile content that includes daily, live telecasts, personalization products, premium video offerings, SMS alerts and other applications. WWE is making this mobile content available for direct retail sale off its own web storefront as well as through the portals of wireless carriers or broadcast partners in more than two dozen international territories.
Prior to joining WWE, Mr. Barreca was Senior Vice President, AMC Digital Ventures, a unit of Rainbow Media, where for several years he developed new television and other interactive and STB products that capitalized on emerging digital technologies, including VOD standards, TV user interfaces and software, iTV, digital content publishing, virtual channels and trivia databases. He has worked on the launch of several new cable television networks and other content-driven ventures across professional sports, video games, place-based entertainment, art publishing, retail and gaming.
Mr. Barreca has also worked in advertising and began his career as a labor negotiator with the General Electric Company. A native of Syracuse, NY, he holds a bachelors degree from Cornell University and MBA from Columbia Business School.
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