|
Mr. Thomas G. Mattia is director of Worldwide Public Affairs and Communications and senior vice president of The Coca-Cola Company.
A 35-year veteran of public affairs and communications, Mr. Mattia is responsible for leading the Company's global public affairs and communications, which include corporate communications, media relations, public policy, government relations, corporate reputation, shareowner affairs, executive and employee communications, digital communications and archives. His role also includes leadership of the Company's Public Policy and Corporate Reputation Council and the Bottler Public Affairs Advisory Board.
Prior to joining the Company, Mr. Mattia served since 2000 as vice president of Global Communications at technology services leader EDS. Managing EDS' public positioning with media, analysts and clients during one of the company's most turbulent periods, Mr. Mattia helped EDS transition through a shift in executive management that led to the company's recent return to industry leadership. Mr. Mattia was responsible for a wide range of activities from brand management and media relations to advertising and online marketing and communications.
Mr. Mattia joined EDS from Ford Motor Company, where he held a variety of executive positions over five years. As the head of International Public Affairs, he spearheaded Ford's expansion into India, China and Russia, contributing to the establishment of joint venture operations in all three countries. In addition, Mr. Mattia re-established the Ford brand and government relationships in Brazil, Argentina and South Africa. He also served as vice president of Lincoln Mercury and director of North American Public Affairs.
Prior to Ford, Mr. Mattia held executive positions with GCI Jennings, Hill and Knowlton and IBM. He served as the first president and chief operating officer of GCI Jennings, a market entry and communications firm, and spent four years as executive vice president of Hill and Knowlton, an international public relations agency. At Hill and Knowlton, Mr. Mattia oversaw Asian operations from Hong Kong, launching StarTV, Asia's first satellite television service, and supporting the opening of China's first McDonald's. He expanded the company's business operations in China, India and Vietnam.
During a 10-year career at IBM, Mr. Mattia held various managerial and executive positions. He wrote the press materials for the original IBM PC, created the company's first integrated marketing communications organization and represented the company in critical areas ranging from divestiture in South Africa to environmental issues in the U.S. and Europe.
Prior to IBM, Mr. Mattia managed Jimmy Carter's U.S. presidential campaign in Vermont and worked as a reporter for four U.S. newspapers, beginning his career at The Trenton Times in New Jersey.
Mr. Mattia serves on the board of advisors of the Metro Atlanta Chamber of Commerce and the board of the High Museum of Art. He is a trustee of the Institute of Public Relations and serves on the committee of the PR Seminar. He is a member of the Arthur W. Page Society, the International Association of Business Communicators (IABC) and the Public Relations Society of America (PRSA). He has a bachelor's degree in journalism from Rutgers University. | 