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For nearly a decade, Ted Ricasa has been building a profile of excellence in marketing, using effective methods of market analysis and human factors engineering in a multitude of successful campaigns. Prior to assuming the position of vice president/general manager of Einstein Industries, Inc., Mr. Ricasa established the ground floor operations for the company’s marketing department, and he continues to oversee technical and marketing specifications for product development. Mr. Ricasa’s success in market development for Einstein’s online properties is a model of achievement. He has established strategic partnerships between Einstein Industries and the Internet’s leading search engine companies, including Google, Yahoo!®, and MSN®. Mr. Ricasa was also responsible for establishing Einstein’s pioneering Traditional Search Engine Optimization (SEO) program and has remained at the forefront of the company’s aggressive development of new products. Before joining Einstein Industries, Mr. Ricasa served as a key member on the strategic planning committees of two successful political campaigns: Juan Carlos Vargas for the San Diego City Council and Warren Furatani for the Los Angeles School Board. Mr. Ricasa received his undergraduate training in political science and completed pre-law coursework at San Diego State University. | 