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Susan M. Tardanico was appointed vice president, communications in 2004. She oversees all of Textron’s internal and external strategic communications, corporate reputation management, executive communications, marketing communications and brand management. She chairs the company’s enterprise-wide Communications Council, comprised of communications leaders from Textron’s business units including Bell Helicopter, Cessna Aircraft, E-Z-GO, Jacobsen and others that make up the $10 billion corporation.
Tardanico joined Textron in 1988, and during her tenure has held positions of increased responsibility, most recently serving as executive director, corporate communications for the company. Prior to joining Textron’s corporate office in 1994, she spent six years at the company’s Lowell, MA-based Specialty Materials division in various communications roles, culminating as director of communications and market development. In 2000, Tardanico assumed a special assignment in London for Textron, and later was selected to help define and lead the company’s major Transformation effort.
Prior to joining Textron, Tardanico was manager of corporate public relations and marketing communications for EMC Corporation, the world leader in information storage and management. Previously, she was a broadcast news reporter and assignment editor at two Boston-area television stations.
Tardanico graduated summa cum laude from Boston College with a bachelor’s degree in Communications and English. She also completed executive leadership programs at Harvard University, University of Chicago, the Center for Creative Leadership, University of Pennsylvania’s Wharton School, and the Garvin School of International Management at Thunderbird. She is a charter member of the Communications Executive Council, comprised of Communications heads of major corporations around the globe, and a member of the elite Arthur W. Page Society, dedicated to strengthening the management policy role of the Chief Communications Officer in Corporate America. | 