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Susan Whiting is Executive Vice President of The Nielsen Company with responsibility for global marketing and product leadership efforts across the organization. Nielsen is the world's leading provider of marketing information and audience measurement services, including music, movies, books, home entertainment, videogames, mobile, and the Internet; plus business media products and services. She also serves as Chairman of Nielsen Media Research, the world-famous television ratings company.
Susan joined Nielsen Media Research in 1978 as part of the company's management training program. The following year she was assigned to a unit developing new approaches for measuring an emerging medium - cable television. Since then, Susan has worked in every aspect of the business.
In 2001, Susan was named president and chief operating officer of Nielsen Media Research, and assumed responsibility for day-to-day management of the company. Within nine months she assumed the role of CEO as well as president.
Susan was given the added title of Executive Vice President of Media Measurement and Information for parent company VNU in 2005, with overall responsibility for the group's business units, including Nielsen Media Research, Nielsen Media Research International, Media Solutions, and Nielsen Entertainment.
In 2007, Susan was appointed Chairman of Nielsen Media Research; and her responsibilities as Executive Vice President have been expanded to cover all business units of The Nielsen Company (formerly known as VNU).
Susan serves as a member of The Nielsen Company's Executive Council and is a member of the Board of Directors for Wilmington Trust Corporation, YMCA of Greater New York, and the International Radio & Television Society Foundation, Inc.
Susan was recognized in 2007 by Crain's New York Business as one of its 100 Most Influential Women in New York City business and by The Wall Street Journal in their "Women to Watch" series. She was named one of Multichannel News' Wonder Women in 2003. She also has been a past recipient of the Humanitarian Award from the Leukemia and Lymphoma Society and the Outstanding Female Role Model award from the NBA Wives Association. Susan is a member of the Board of Trustees of Chicago's Peggy Notebaert Nature Museum, and a trustee of Denison University. She is also past president of the Connecticut Women's Forum.
Susan Whiting graduated from Denison University with a BA, cum laude, in Economics. She also received the Alumni Citation from Denison. | 