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Steve Sjoblad brings more than thirty five years of corporate strategy and marketing expertise to his clients. Sjoblad spent nineteen years building Fallon McElligott, one of the world’s preeminent advertising agencies, where he guided global strategy and marketing programs for such industry leaders as Coca-Cola, FedEx, The Lee Apparel Company, Northwest Airlines, MedCenters Health Plan, Ralston Purina, Nikon, Conseco Financial Services, Philips/Magnavox, The National Basketball Association, The Washington Post, and Black & Decker. He was an original member of the firm and served as its president for eight years. Sjoblad has worked in virtually every consumer and business-to-business category.
For four years, Sjoblad was the principal and owner of a corporate strategy and marketing consulting business. His consulting clients include The William Carter Company (children’s fashion), Fair, Isaac & Company (creative analytics firm) Wilson Learning Worldwide (corporate learning), Riordan, Lewis & Haden (private equity), Companion Systems (banking industry supplier), Tattoo Media (Web consultant), Inc., PNV, Inc. (trucking industry infrastructure), Intertox (neurotoxicology), Promedicus (medical software) and more.
For three years, Sjoblad ran Global Consumer Services for Fair Isaac Corporation (NYSE FIC), an $830MM creative analytics firm. Global Consumer Services is a division of the company that repurposes Fair Isaac products for the consumer marketplace, most notably through www.myFICO.com, a consumer empowerment web site and through multiple distribution partners. Also, Sjoblad ran the Fair Isaac Marketing Services business, transforming it into a precision marketing unit. Additionally, he was a member of the Fair Isaac Executive Committee and held the position of Chief Marketing Officer.
Most recently, Sjoblad acted as Interim Chief Marketing Officer for Charter Communications, the nation’s fourth largest cable company and Microsoft founder Paul Allen’s largest investment. There he repositioned the brand, reformed the marketing department around automated marketing and the use of customer analytics and served on the company’s Executive Committee.
Currently, Sjoblad is the Chairman, CEO of Captira Analytical, a software, data and analytics firm serving the criminal justice vertical market based in Albany, NY.
Sjoblad is also a Board member of Schwan’s Foods, a $3.6 Billion international food concern and a Board member BenNevis, a CRM services firm and a founder and Board member of Fluxion, LLC a marketing automation concern.
Sjoblad is married, has one son and lives in Minneapolis, Minnesota. | 