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As the director of contact planning, Steve's success is based not only on his persistence, but also on his ability to improvise and adapt. He relies on the creative sense he applies to the media in order to look beyond the obvious and discover new opportunities and avenues where stories can and will be seen and heard by the core target. Charged with making creative connections with the consumer through both traditional and nontraditional methods, Steve believes that everything is negotiable.
Over the years, Steve has handled impressive accounts such as Harley-Davidson, Porsche, Minnesota State Lottery, IKEA Home Furnishings, Northern Tool & Equipment and Amana/Maytag. Steve describes himself as cynical to a degree, especially when people express doubts about what can and can't be done. Maybe, in a roundabout way, that actually makes him an optimist.
On a personal note: Steve understands that negotiating with the media and with his three small children means practically the same thing not taking no for an answer. | 