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Steve Netzley began his career as a media buyer for long-form television advertising over 15 years ago. In 1992 he formed Maximum Coverage Media (MCM). MCM grew from DRTV media billings of $6 million in 1992 to over $85 million in 2001 when MCM was acquired by Euro RSCG and merged with Tyee Productions to create Euro RSCG 4D DRTV, a full-service DRTV agency.Under Steve’s leadership, Euro RSCG DRTV has grown to become the largest full-service DRTV agency in the world with some of the most successful DRTV campaigns of 2006 and media billings in excess of $400 million.Euro RSCG DRTV creates and/or manages long- and short-form direct response television campaigns for companies such as Countrywide, Gaiam, Sylmark, Body By Jake, Bosley, Vonage, SBC, Assurant Health, DirectBuy and DIRECTV. Steve graduated from the University of California, San Diego and has been a frequent speaker at DMA, ERA, and other direct marketing events. | 