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Steve's decade-plus of involvement in the sports nutrition industry, as well as nearly 15 years of independent research in nutritional fueling and supplementation, has given him unmatched familiarity with the myriad product choices available to athletes. Steve provides individual consultations to athletes of every level - beginner to professional - and in every discipline of endurance sports, helping them to achieve optimal performance in their training and racing. Steve says, "I derive just as much pleasure helping other people reach their goals as I do my own; it's the best part of the job."
Steve's athletic career spans 15 years. Among his accomplishments he is a three-time Race Across America finisher, the 1994 Furnace Creek 508 Champion and 1999 runner-up, the only cyclist in history to complete a Double Furnace Creek 508, and is the holder of two ultra marathon cycling records. Steve's most recent achievement was induction to the Ultra Marathon Cycling Hall of Fame. He is the fifth person to receive this recognition. In addition to cycling, Steve is also an avid Nordic skier, having competed in several marathon races in the past decade.
Along with providing technical support to athletes, Steve is the editor of Endurance News, authored "The Endurance Athlete's Guide To Success" (which will exceed 100,000 copies/downloads by early 2004), and manages the several hundred events that Hammer Nutrition sponsors.
Ultra Cycling Hall of Fame
John Hughes, the director of the Ultra Marathon Cycling Association (UMCA) and Jim Pitre, the race director of the Race Across America (RAAM), have announced that Steve Born, 45, from Whitefish, MT will be inducted into the Ultra Cycling Hall of Fame at El Tour de Tucson in November, 2003 and will also be honored at the Competitor magazine banquet in February, 2004.
Steve has been involved with ultra cycling for 15 years. He has competed in five RAAMs, holds two UMCA records, is the 1994 Furnace Creek 508 Champion, the 1999 Furnace Creek 508 runner-up, and in 2002 became the first and only cyclist to complete a Double Furnace Creek 508.
Hughes writes, "Born exemplifies the ultra cyclist - in addition to a stellar racing career, he has crewed in seven RAAMs and three Furnace Creek 508s, and has officiated in two RAAMs and several RAAM qualifiers. Born has ridden in several PAC Tours, Pacific Crest Tours, and Red Rocks Tours."
"He also supports the sport with his wealth of knowledge about nutrition, working with and providing advice to many riders, including several RAAM riders. Professionally he supports a large number of ultra cycling races throughout the U.S. via his employment with the Hammer Nutrition company. Born has been a member of the UMCA for over a decade and currently serves on the Board of Directors of the UMCA, Inc." | 