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Steve is Group President of Yankelovich, directing The Segmentation Company, the firm s custom research division. Yankelovich has counseled clients on the marketing impact of key social trends in America for the past 35 years. Steve has conducted substantial primary research in the areas of new product development, branding and positioning, marketing and communications strategy. He has focused primary attention on consulting with clients in the healthcare industry and has conducted qualitative and quantitative research among healthcare professionals, patients, policy makers, payers and the general public. Much of his work has explored the rational and emotional drivers of healthcare decision-making. Prior to joining Yankelovich, Steve was Senior Vice President of Wirthlin Worldwide where he directed the company s global pharmaceutical and healthcare consultancy. Steve also launched and directed Wirthlin s first international operations, establishing offices in London and Brussels. In addition to his work in marketing research and strategy development, Steve was co-founder, COO and Senior Vice President of Marketing at VistaCare, a leading provider of healthcare services for terminally ill patients. VistaCare is now one of the nation s largest and most successful hospice companies. He was also president and co-founder of CareBridge, a hospitalist company providing care for patients in acute and sub-acute settings. Steve holds a BA in International Relations from Brigham Young University and an MBA from the University of California, Irvine Graduate School of Management. | 