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Steve Aster is Senior Vice President of PRIMEDIA Inc. and President of Consumer Marketing for PRIMEDIA Enthusiast Media.
Mr. Aster joined PRIMEDIA in 2000 as an Executive Vice President of PRIMEDIA's consumer magazine group. Over the past four years, he has instituted innovative circulation, distribution and marketing programs including expansion of PRIMEDIA's titles into bookstores, such as Borders and Barnes & Noble, and national retailers such as Wal-Mart, Auto Zone, Pep Boys and Meijer's. He has also managed the distribution and marketing of numerous specially branded products including the Ultimate Mustang Shoot Out DVD, The Band of Brothers Commemorative Issue, and the Street Rodder Assembly Guide, which are examples of the kinds of products that PRIMEDIA can develop to capitalize on the passions of its readers. In addition, he has been successful in the consolidation of multiple fulfillment operations and national newsstand distributors, reducing costs for the company and more effectively utilizing circulation resources.
Prior to joining PRIMEDIA, Mr. Aster was Senior Vice President of Global Operations for Disney Publishing Worldwide. | 