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Soumen has more than 15 years of experience in market research. Soumen has managed studies across a range of industries including consumer packaged goods, information technology, retail, telecommunications and financial services, in areas such as customer satisfaction, scanner panel data modeling, segmentation, market structure, marketing mix optimization, brand equity measurement, brand positioning & messaging. Soumen has extensive experience with advanced statistical methods in marketing research and serves as a senior technical advisor on several MaPS projects. He has presented and published his research in leading marketing conferences, journals and other publications. MBA, Indian Institute of Management (IIM), Ahmedabad, India; BE, Indian Institute of Technology (IIT), Roorkee, India. | 