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Profile of Sonya Suarez-Hammond
 

Sonya Suarez-Hammond

 
VP, Multicultural Marketing Insights - Yankelovich Inc.
 
Sonya Suarez-Hammond Email :
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Company Name : Yankelovich Inc.
 
Company Website : www.yankelovich.com
 
Company Address : 400 Meadowmont Village Cir.
Ste. 431, Chapel Hill, NC,
United States,
 
Sonya Suarez-Hammond Profile :
VP, Multicultural Marketing Insights - Yankelovich Inc.
 
Sonya Suarez-Hammond Biography :

Sonya Suarez-Hammond's professional career spans both the multicultural and general markets. She joined Yankelovich in 2004 in the consulting group, with a special emphasis on the organization s MONITOR Multicultural Marketing Study. In her current role, she spearheads the development and implementation of the annual Multicultural Marketing Study and consults with clients, offering actionable multicultural marketing insights. Her multicultural industry initiatives have included numerous speaking engagements and presentations at client meetings and industry conferences, along with the publication of Hispanic-market-specific articles. Before joining Yankelovich, Sonya held dual roles as Director, Multicultural Marketing and Healthcare Marketing with HispanicWorks, a division of the GlobalWorks Group, a multicultural advertising and interactive advertising agency. In those roles, Sonya leveraged her previous Hispanic agency experience, having served as Director, Hispanic Marketing, with Saatchi & Saatchi s ethnic marketing division. During her agency career, her responsibilities included the development of Hispanic marketing strategies, consultation, promotion and event marketing development for clients such as the Miller Brewing Company, McDonald s (NY Region) and Grupo Key/Key Cosmetics (Venezuela). Sonya s pharmaceutical experience focused in the direct-to-consumer (DTC) arena with consumer healthcare marketing communications companies including MicroMass Communications, a North Carolina-based relationship marketing company; and Rx Remedy, a Connecticut-based healthcare information-services, database-marketing and publishing company specializing in the age 50+ market. In positions including Director, Healthcare Solutions, and Rx/DTC Marketing Specialist, she served clients such as Pfizer, Novartis, AstraZeneca, Bristol-Myers Squibb and Merck. Her prior general market experience includes promotion agency positions including Senior Vice President and General Manager for QLM Marketing and Vice President and Group Account Director for Ogilvy & Mather s promotion division. Sonya s career began client-side in the communications industry, where she worked in radio and cable TV with Westinghouse Broadcasting Company and MTV Networks. Before moving over to the agency side, Sonya held the position of Vice President, Creative Services, for MTV Networks. Sonya is a graduate of the State University of New York at Albany. Of Puerto Rican descent, she is fluent in the Spanish language.

 
Sonya Suarez-Hammond Colleagues :
Name Title Email

Walker Smith

Pres. Please login

Steve Bodhaine

Group Pres., Research, Product Development Please login

Kevin Brown

Exec. VP - Sales Please login

Jason Murphy

CFO Please login

David Bersoff

Sr. VP Please login


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