Sid leads the Marketing and Knowledge Process Outsourcing divisions for Synechron. In keeping with Synechron's spirit of intrapreneurship, Sid has been instrumental in the foundation & establishment of both these strategic divisions. Sid heads Synechron's global marketing and branding initiatives, and has spearheaded the conceptualization & implementation of Synechron's unique, highly successful & cost effective offshore-driven model of marketing and business development. Sid has also played a significant part in the setting up of Synechron's highly specialized BPO/KPO division that delivers high-end, value added services to its customers. A seasoned IT professional with niche experience & expertise in the Software Product, Business Intelligence & BFSI segments, Sid has also facilitated and led Knowledge Management and Training initiatives within the company. Sid is a graduate of the Indian Institute of Management (IIM) Ahmedabad and prior to joining Synechron, has worked in senior positions with IT MNCs in India & abroad.