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Shane is an independent consultant with over 20 years international B2B and consumer direct marketing experience providing strategic advice and practical training to both end users and DM suppliers. Clients include Dennis Publishing, HBOS, the Institute of Directors and Royal Mail. Specialising in data, databases and analysis, Shane enjoys helping large and small businesses use direct marketing to significantly improve the bottom line.In addition to her consultancy business - Think Direct - Shane also holds a number of board advisory roles.She was recently awarded an honorary fellowship of the Institute of Direct Marketing and is the current chair of the IDM's B2B council. Shane undertook her first management buy-out, of Ibis Information Services, at the age of 28. | 