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Scott Shapiro directs the communications, marketing and branding efforts for HealthGrades (Nasdaq: HGRD), the leading healthcare ratings company. Mr. Shapiro has honed the public positioning of the company and communicated the value of HealthGrades' healthcare-quality information to employers, health plans, hospitals, physicians and millions of consumers through the news media and other venues.
Mr. Shapiro joined HealthGrades in 2005 after serving as a consultant to the company for three years. Prior to joining HealthGrades, Mr. Shapiro managed the New York office of Fenton Communications, the largest public-interest communications firm in the country. At Fenton he created large-scale communications programs for the American Lung Association, HealthGrades and other clients, and helped to write a series of speeches with a former Vice President.
Mr. Shapiro joined Fenton after developing and implementing public relations strategies for Bristol-Myers Squibb, LifeMasters Supported SelfCare and others for the New York public relations firm Bratskeir & Company, which had acquired Mr. Shapiro's firm, Schneider|Shapiro Strategic Communications. As Schneider|Shapiro's president for five years, Mr. Shapiro led teams that: launched cable television's The Health Network; drove viewership for Discovery Health, PBS and The Learning Channel; revitalized American icon Welcome Wagon; made hospital quality a consumer issue for Solucient; and focused attention on environmental and energy issues for Columbia University, Evolution Markets and Cendant Corporation.
During a sabbatical from Schneider|Shapiro in 1998, Mr. Shapiro served as the communications director for a hotly contested Congressional campaign that wrestled with healthcare, gun control and other domestic policy issues. Mr. Shapiro began his career with the Governor of New York State, serving in several positions before eventually directing a division of the Governor's New York City press office. Shapiro lives in New York City and is a graduate of New York University. | 