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Scott Lochridge is responsible for all of Carlson Marketing’s client relationships in the Western United States and for driving the company’s sales and business development efforts in the region. As a successful operating executive and strategic advisor to both multinational corporations and entrepreneurial ventures, Scott has over twenty-five years experience working with CEOs and Executive Teams to create dynamic strategies for growth, achieve sustainable operating and financial performance, build highly effective organizations, and lead major change initiatives. Before this, Scott served as Managing Partner of Peppers & Rogers Group and the leader of Carlson Marketing’s consulting, direct marketing, and decision sciences practices. Prior to joining Carlson Marketing in 2004, Scott was the Managing Director at a number of marketing, strategy, and CRM consulting firms. He has served as a Manager at the Boston Consulting Group and an Account Executive at Young & Rubicam Advertising. With experience working for clients in North America, Europe, and the Pacific Rim, Scott’s industry involvement includes Automotive, Technology, Financial Services, Retail, Telecommunications, High Consumer Products, as well as a range of Commercial and Industrial Products and Services. His client list includes Visa, Oracle, Kia Motors, Mazda, Qwest Communications, Hewlett Packard, Ford Motor Company, the Vanguard Group of Investments, Citicorp, American Honda, Staples, Bank of America, Toys R Us, Blockbuster, Verizon, Reliant Energy, UBS, Schering-Plough, Nortel, and Alcan. Scott earned his MBA from Stanford Business School and his Bachelor of Arts degree from Dartmouth College. | 