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Scott Aakre is vice president of marketing for grocery products for Hormel Foods Corporation. In this role, Aakre is responsible for setting brand strategy, developing consumer communications, overseeing brand and divisional budgets and outlining areas for new product development and innovation. He is also in charge of managing the overall portfolio for company brands, such as SPAM® family of products, Hormel® chili, Chi-Chi’s® Mexican products, Hormel® Compleats microwave meals, Dinty Moore® beef stew, Carapelli® olive oil and Valley Fresh® chicken.
Aakre joined Hormel Foods in 1990 as an assistant product manager and quickly advanced to associate product manager in 1991 and product manager in 1992. After a one-year stint as a district sales manager in Philadelphia, Aakre returned to corporate headquarters to become senior product manager of meat products in 1995. He was promoted to group product manager of meat products in 1998. In 2003, he became group product manager of grocery products and was promoted to director of marketing for grocery products later that year. He assumed his current position in 2005.
A Minnesota native, Aakre earned a bachelor’s degree and a master’s in business administration from the University of Minnesota. Aakre is actively involved in the local community and served ten years with the Mower County United Way, most recently as president. | 