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Sarah McNeil has helped make a difference to her clients in the areas of brand development, media and analyst relations and corporate reputation management. As the chair of Carmichael Lynch Spong’s Technology and Business-to-Business practice groups, she has extensive experience leading international, category-leading brands. Her clients have included Fair Isaac, Imation, CommVault, GlassHouse Technologies, Sistina Software, the Association of Storage Networking Professionals, I-TECH and Rosetta Stone. She has significant experience helping companies tell a more compelling story by clearly differentiating themselves, leveraging their customers and strategically aligning their communications strategies with their business objectives. Before joining Carmichael Lynch Spong, Sarah led Fleishman-Hillard's Minneapolis/St. Paul Technology Group, part of the agency's global practice. While at Fleishman-Hillard, she counseled clients on effective global communications strategies during important milestones such as IPOs, acquisitions, divestitures and crisis events. She has also led important client programs on initiatives such as brand development, competitive positioning, product and service launches, gaining analyst support and generating media coverage in local and national business and key industry trade publications. As a member of the FH Global Innovation practice, Sarah also facilitated workshops designed to deliver creativity, innovative thinking and strategic value to her clients. | 