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A communication and media specialist, Sarah Gorman has more than a decade’s experience consulting to multinational and local conglomerates operating in Asia Pacific. She is the exclusive representative of Spaeth Communications in the region and is a senior instructor for the firm’s renowned and copyrighted seminars.
Based in Singapore, Sarah has designed, managed and delivered regionally focused, integrated public relations and communication campaigns for clients such as Telstra, Cap Gemini, Apple Computer, Federal Express, Gillette and CGU Insurance.
Her specialist knowledge and expertise covers a wide range of sectors including telecommunications, technology and IT, banking and insurance, transport and logistics, eCommerce, management consulting, manufacturing, consumer products, international trade and, to a lesser extent, construction, tourism and brewing.
Sarah brings to her discipline as a top-level communications consultant a fine record of corporate public relations and marketing experience.
During the Internet boom, she directed the communications and marketing for Mercatela, Asia’s then fastest growing Internet professional service company, building an enviable profile for the infant company in record time.
Sarah has also helped manage one of Asia’s largest independent PR and marketing communications agencies. In her capacity as Deputy Managing Director of MDK, Batey Advertising’s PR agency and part of WPP the world’s largest communications group she played a leadership role in expanding the agency and delivering results-driven media campaigns for clients across Asia Pacific.
Before 1998, Sarah owned an Australian-based consultancy, specializing in clients with international marketing requirements. Her clients there included one of the nation’s top 200 companies, as well as financial, trade and lobby groups. Prior to opening her own consultancy, Sarah was a senior consultant at the Holt Group, one of the then top three PR consultancies in Australia owned by the international Omnicon communications group.
She has won a number of major marketing communications and public relations awards and is a regular speaker at industry conferences. Between 1999 and 2001 Sarah, a frequent contributor to many business publications, was the only PR professional in Singapore with representation on the Foreign Correspondents Association (FCA) committee comprised of leading media organizations including CNBC, Far Eastern Economic Review, the Asian Wall Street Journal and Reuters. She holds a BA (Honours) from the University of Adelaide (Australia) and formal direct marketing qualifications from the country’s Direct Marketing Association. | 