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Sara Erichson is Executive Vice President, Client Services for Nielsen Media Research North America and is based in the company's New York office. She oversees sales and client services for Nielsen's national and local TV ratings businesses in the U.S. and the company's advertising intelligence services (AIS) businesses in the U.S. and Canada.
Sara has been with Nielsen since 1986. Prior to her current role, Sara was General Manager for National Services for Nielsen Media Research. She managed the sales and marketing units that provide national television ratings to broadcast and cable networks, syndicators and advertising agencies. She also was in charge of national operations functions, including IT and production. Before that, Sara held a variety of management positions within Nielsen.
She is a 1984 graduate of Harvard University where she majored in Anthropology.
Sara lives with her husband, Howard, and their two sons in Montclair, New Jersey. | 