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Education
Ph.D. Marketing,
The Wharton School,
University of Pennsylvania
B.Tech. Aeronautical Engineering,
The Indian Institute of Technology
Additional Information
Sanjay K. Rao is a vice president in CRA International’s Pharmaceuticals practice with expertise in a wide variety of disciplines, including business and brand strategy, analysis, statistics, econometrics, and strategic marketing consulting for pharmaceutical companies. Prior to joining CRA, Dr. Rao was a director at Amgen, Inc. where his responsibilities included overseeing business analyses and information, market research, pipeline, and brand marketing and process improvement initiatives in the U.S. and global markets. Before that, Dr. Rao was a manager with ZS Associates where he was a management consultant on strategic marketing, research and corporate strategy challenges facing the top ten bio-pharmaceutical firms in the U.S. and the E.U.
Since graduating with a Ph.D. in marketing from the Wharton School, Dr. Rao has also successfully been a part of and led teams of consultants, managers, and research professionals in developing innovative solutions to significant strategic marketing, market research, forecasting, and new product and portfolio planning challenges at some of the finest American corporations such as Microsoft, American Express, AT&T, Pizza Hut, Coca Cola, and USSprint.
Dr. Rao has taught marketing strategy, market research and communications at the Wharton School, and led executive seminars for professionals in the bio-pharmaceutical industry. Dr. Rao’s publications have appeared in journals such as The Journal of New Product Innovation Management, Marketing Research, Marketing Health Services, Product Management Today, The Journal of Pharmaceutical Development & Regulation, SCRIP – Issues in Pharmaceutical Perspectives, The Pharmaceutical World Directory, and proceedings of the PMRG and PMSA. | 