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Sandy works collaboratively across all brand categories and oversees growth of Nike’s action sports business, a role designed to drive growth of Nike’s sport-inspired footwear, apparel and equipment businesses. Bodecker leads Nike's expanding sport culture opportunity, including action sports and skate. He has responsibility for strategic leadership and direction, as well as partnering with Nike's product engines and regional management, in growing one of Nike's largest opportunities worldwide.
Sandy is known for successfully building new businesses and creating strong connections with retailers and Nike consumers in new categories. His leadership firmly established Nike as a leading global soccer brand, helping to build soccer into one of the company’s top three sports categories with revenues approaching $1.5 billion. He also headed Nike’s skate business, driving product innovation and building strong relationships and brand credibility with skate retailers, athletes and consumers. | 