|
Sally Coughlin brings over 20 years of marketing experience to her clients. Prior to opening the Chicago office in 1991, Sally was the Catalog Marketing Manager for General Mills, Inc and LeeWards Creative Crafts. There, her responsibilities included: Circulation Planning, Customer Acquisition, List and Package Insert Sales Programs and New Business Development. In addition, she developed and implemented cooperative media programs for LeeWards Creative Crafts, Eddie Bauer and Talbot (then members of the General Mills family of Companies).
Currently Sally shares her knowledge of the consumer and business to business marketplace with national accounts such as Reiman Publications, Lands' End Corporate Sales, American Master Products, Public Broadcasting Service and Harriet Carter. Sally has been very successful in establishing Direct Media as a major force in list sales, specializing in catalog, financial, high tech and publishing offers. Sally has also been successful in developing successful media campaigns and creating prospecting databases for her clients.
Sally's professional affiliations include: Direct Marketing Association and the Chicago Association of Direct Marketing. She has made several speaking appearances at local colleges and business organizations in the Midwest. | 