Sallie Fraenkel joined SpaFinder in 2004, bringing more than 20 years of marketing experience and a lifelong interest in health, fitness, and beauty to SpaFinder. Ms. Fraenkel was a 20-year veteran of the pay-television network Showtime Networks, where she founded and developed the company's fast-growing video distribution business. As Showtime's Senior Vice President of Program Enterprises and Distribution, Ms. Fraenkel directed retail and sell-through distribution of approximately 200 titles from Showtime, the Sundance Channel, and third-party acquisitions. Ms. Fraenkel's responsibilities included oversight of all forms of consumer and trade advertising, online and national promotions, network cross-promotions, publicity events, producer-talent relations, and creative development of key art, trailers, and DVD content for Showtime Entertainment. She was also instrumental in creating merchandising and licensing strategies for Showtime's original series, such as Queer as Folk. Previously, Ms. Fraenkel served as Showtime's Vice President of Marketing and Operations, Program Enterprises & Distribution. She negotiated deals and oversaw distribution of Showtime films, series, and specials to major studios and independents, with an emphasis on maximizing revenues from home video, international, television, and non-theatrical exploitation. Ms. Fraenkel is a graduate of Penn State University, where she participated in the International Study Program in Television, Radio, Advertising, Journalism & Theatre, a joint venture between Penn State and the University of Manchester (England). In June 2004, she was accorded special recognition as the first recipient of the program's Distinguished Alumni award.