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Roy is responsible for ZEDO's strategy and vision. He founded the company in 1999 and it is now the third largest ad server in the world. Roy is a well known figure in the online advertising industry on the West Coast and a frequent speaker at ad:tech and other industry conferences. He is widely regarded as an expert in the space. Prior to ZEDO, he was in product management at Zip2.com, an Internet city guide company that was acquired by Compaq. Before Zip2 he consulted for The COBA Group, a strategy consulting firm in the UK: There, he gained extensive experience in marketing strategies, consumer goods marketing and advertising, with such companies as Avon, Hewlett Packard, and Schwab. He also evaluated potential investments for venture capitalists. Before COBA, Roy worked for Rover Group Cars and Imperial Chemical Industries. He started his career in the advanced technology division of Ove Arup & Partners Consulting Engineers. Roy received his MBA from the Kellogg School at Northwestern University, where he served as Vice President of Technology. Roy received his Masters in Engineering and Economics from St. Anne's College, University of Oxford. | 