Roni leads SkyBitz marketing and corporate communications activities. Roni joined SkyBitz with more than 25 years of experience in marketing communications and brand development across a wide range of industries that include organizations such as Marriott, U.S. Chamber of Commerce, U.S. Marine Corp and Freddie Mac. Most notably was her work with Mobil Oil Corporation and the American Trucking Association (ATA). Her work for Mobil Oil concentrated on marketing and positioning efforts for six brands; commercial vehicle lubricant (CVL) for diesel truck engines and off-highway heavy equipment; Mobil 1, a high-end vehicle synthetic oil; and Delvac synthetic diesel oil sold to fleets and owner-operators. She also provided ATA marketing and public relations support, as well as business development around various association initiatives. Prior to SkyBitz, she was president and founder of Taylor Marketing Group, Inc., a marketing, brand development and strategic planning company. Additionally, Roni founded Solven.com in 1999, a strategic marketing and branding company for technology-based companies, which was acquired after just 11 months. Before establishing herself as an entrepreneur, she held management positions with Arnold Communications, Earle Palmer Brown, Hill & Knowlton Public Relations and J. Walter Thompson U.S.A. Roni received her bachelors of fine arts and bachelor’s of sciences degrees from Pennsylvania State University