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Ronald Boire joined Toys "R" Us, Inc. in July 2006 as President of Toys "R" Us, U.S. In this capacity, Mr. Boire oversees all merchandising, marketing and operational responsibilities for the 586 Toys "R" Us locations throughout the United States. He is also responsible for positioning the company's domestic toy business for future growth.
Prior to joining Toys "R" Us, Mr. Boire was Executive Vice President and Global Merchandise Manager for Best Buy. In this role, he led the merchandising organization, overseeing buying decisions for consumer electronics, personal computers, entertainment software, appliances and services for the company's 740 stores nationwide.
Before joining Best Buy, Mr. Boire spent 17 years at Sony Corporation serving in a number of key marketing, sales and management positions before being appointed President of Sony Electronics Consumer Sales Company. In this position, he was responsible for managing sales and distribution of Sony's consumer electronics products across the country. Prior to this, Mr. Boire served as President, Sony Personal Mobile Products Company.
Mr. Boire holds Master's degrees from Columbia University, Columbia Business School and London University, London Business School.
Mr. Boire was awarded the S. David Feir International Humanitarian Award by the Anti-Defamation League in 2002. He is actively involved with the National Multiple Sclerosis Society, and currently serves as Vice Chairman of the Board of Directors and Chairman of the Finance Committee. Mr. Boire is also a member of the board of the Toys "R" Us Children's Fund. | 