|
Roger received his Ph.D. in mass media research from Bowling Green State University in Ohio in 1976, although he has been involved in mass media research since 1972. Roger's background includes Sales rep at KLSS/KSMN, Mason City, Iowa, Instructor at the University of Wisconsin, Assistant Professor at the University of Mississippi, Associate Professor at the University of Georgia, and Manager of Research for Cox Broadcasting in Atlanta, GA. Prior to founding Wimmer Research (www.rogerwimmer.com), Roger was co-founder of Wimmer-Hudson Research & Development, President/CEO/Co-founder of The Eagle Group, President/General Partner/Co-founder of Paragon Research, and President of Surrey Research. In the radio industry, Roger has conducted virtually all types of research for radio stations in a variety of formats, including News/Talk, AC, Oldies, Classic Rock, Classic Hits, CHR, Country, Urban, Alternative, Religious, and Jazz. Roger also has extensive experience in all areas of research for the TV and cable TV industries, including TV stations, networks, and programming production. He has developed several research approaches to test local news content, on-air talent, and promotional activities. In addition, Roger has several years of experience in non-media research, working with clients such as Coors, U.S. West, and Samsonite. Roger is the senior author of Mass Media Research: An Introduction, 7th Edition (www.wimmerdominick.com), the leading college textbook in media research, with editions in Chinese, Spanish, Korean, and Bahasa Malaysian | 